LA MARTINIQUAISE
Brand Activation • TFWA • Cannes
For TFWA 2026, La Martiniquaise invited its customers to discover the brand through an immersive beach experience in Cannes. Magic Octopus produced the event from start to finish, bringing together a live band, tasting bars, dining areas and an interactive photo installation. Each element was designed to encourage interaction, create moments of connection and offer guests a memorable experience beyond the traditional brand activation.
The
Experience
Ring the bell, receive a glass, capture the moment. An interactive photo installation turned a simple gesture into an unexpected highlight, bringing an element of surprise and playfulness to the guest experience.
