Armaf
Brand Activation • Tax Free • Cannes
For Tax Free Cannes, ARMAF entrusted Magic Octopus with a three-day brand activation to promote its fragrance. From event production and branding to influencer coordination, every element was designed to create a strong and engaging brand presence.


Brand
Activation
A three-day activation combining production, branding and influencer engagement to bring ARMAF’s fragrance universe to life in Cannes.








